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Thursday, December 11, 2008


The Fragrance of Glamour

Gucci is perhaps the most frequently dropped fashion name in popular culture. In a 2003 study, it was revealed that Gucci was mentioned in 47 different songs that featured in the Billboard top 20 that year. Why? Because the name Gucci is quick to impress. It is the name to drop to convey luxury status. In its one hundred year plus history many fashion trends have come and gone, as have many fashion labels, but Gucci has so successfully adapted and evolved with the times that has become so much more than a fashion house, it has become an institution.

The label was founded by Guccio Gucci in Florence, Italy, in 1906. It began its existence as an outlet for leather goods to horsemen. He quickly earned a reputation for quality, and as his business expanded he only hired the best craftsmen he could find to work for him. In 1938 he opened his first boutique in Rome. Guccio Gucci designed many of the labels trademark products, such as the bamboo handle handbag in 1947, a design that remains popular to this day. Guccio passed away in 1953 and the company was left to be helmed by his sons. Guccio and his wife Aida Cavelli had six children but it was sons Aldo and Rodolfo that were endowed with the greatest influence. Under their guidance the company expanded throughout the globe. During the 60's Gucci forged its long lasting love affair with celebrity glamor; icons such as Grace Kelly and Jackie Kennedy endorsed the brand by making Gucci accessories a part of their public image.

In the 1990's, under the guidance of new Gucci executive Tom Ford, the fashion house began to diversify its product catalogue to include items such as watches, shoes, luggage, consmetics, jewlery, eyewear, and most notably, fragrances.

One of the most popular in the Gucci collection is Envy, created in 1997. It is defined as a romantic and captivating fragrance. It includes magnolia, jasmine, violet, sandalwood, vetiver, musk, moss, and iris. This was followed in 1999 by Gucci Rush, a distinctive floral and spice blend consisting of gardenia, sandalwood, vanilla, and patchouli. Its companion is the cologne, Gucci Rush for Men. It is a cologne that lavishes the senses with hints of lavender, cedar, musk, incense, sandalwood, vanilla and patchouli.

Gucci continues to add diversity to their fragrance line and as a consequence their perfumes and colognes have become a significant contributor to the company's multi billion dollar revenue.


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